Design to Produce's client Great Lakes Gear takes over the fishing apparel market

Jessica developed her clients first Great Lakes Gear, mens custom fishing apparel collection, her clients who are avid fishermen and grew up on Lake Michigan came to Jessica late in 2019 with the vision to create a quick drying, lightweight, UPF water lifestyle brand that would be modern and enhance the outdoor water lifestyle. 

Jessica was able to create the clients first graphic logo design collection. It was important for the brand to have pronounced logo and print features on their apparel. Also another thing the brand is known for is its collaboration with local brands and artists, they have the popular fishing lure-dreamweaver brand printed on the sleeves of their tees. They even did a collaboration with local photographer that shows a print taken from photography. 

It is important to Jessica that the clients vision is portrayed in the apparel and she works closely with each client to work out design challenges, fit issues, fabric properties, so that when they go to market with their product they can rest at ease that the product with be quality and speak for their brand values.

Great Lakes gear has shown quick success in a small amount of time, they are already adding new styles to the brand, and have their designs in various retail outlets as well as online. 

Check out their collection at: