From Concept to Launch: Design to Produce Founder Jessica Anderson Celebrates the Debut of AV Laretti
Bringing creative vision, product development, and luxury menswear together in Miami Beach.
MIAMI BEACH, FL — June 2026 — Design to Produce is proud to celebrate an exciting milestone for our founder, Jessica Anderson, who recently co-founded and officially launched AV Laretti, an emerging luxury menswear label redefining modern essentials through precision fit, intentional design, and understated sophistication.
Co-founded alongside New York-based entrepreneur Harrison Shulman, AV Laretti represents a shared vision of modern luxury, blending New York’s metropolitan edge with timeless Italian refinement.
For Anderson, whose career has been dedicated to fashion design, product development, sourcing, and production, the launch represents another exciting chapter in her journey as both a creative entrepreneur and industry professional.
An Exclusive Miami Beach Debut
On June 4, 2026, AV Laretti celebrated its official launch with an exclusive private event at Mary Lou’s, located within W South Beach.
The evening welcomed more than 175 guests, including creatives, entrepreneurs, tastemakers, and fashion industry professionals, for an immersive introduction to the brand.
Throughout the event, male models showcased AV Laretti’s latest collection of premium menswear and sterling silver jewelry, highlighting the label’s tailored silhouettes, refined fabrics, and elevated everyday essentials.
With its vintage-inspired opulence and sophisticated cocktail-lounge atmosphere, Mary Lou’s provided the perfect backdrop for an evening celebrating fashion, creativity, and modern luxury.
The launch was organized in partnership with Dana Agency, an award-winning Miami-based public relations and marketing agency specializing in luxury, hospitality, fashion, and lifestyle brands.
Where Design Expertise Meets Entrepreneurship
As the founder of Design to Produce, Anderson has built her career around helping emerging and established fashion brands transform their creative concepts into tangible, production-ready collections.
Her expertise spans the full product development process, from initial design concepts and technical specifications to fabric sourcing, sample development, manufacturing, and quality control.
As Co-Founder and Creative & Production Director of AV Laretti, Anderson brings this same hands-on expertise to the development and execution of the brand’s collections.
The launch demonstrates the intersection of creative vision, technical knowledge, and thoughtful execution that has long been at the heart of Design to Produce.
Redefining Modern Menswear
AV Laretti was created around the belief that luxury should feel effortless, refined, and deeply personal.
The collection emphasizes fit-first construction, premium fabrics, and versatile silhouettes designed to move seamlessly between everyday life and elevated occasions.
Rather than following fleeting trends, the brand focuses on creating timeless wardrobe essentials that balance structure, comfort, confidence, and individuality.
With a design philosophy rooted in quiet luxury, AV Laretti brings a fresh perspective to contemporary menswear while maintaining a commitment to craftsmanship and thoughtful details.
A Milestone Worth Celebrating
For Design to Produce, the debut of AV Laretti is more than a successful fashion launch. It reflects the entrepreneurial spirit, technical expertise, and creative dedication that drive our company.
From developing collections for clients to building a luxury label of her own, Anderson continues to demonstrate what is possible when design expertise meets a clear creative vision.
As AV Laretti looks toward future collections, collaborations, and expansion, Design to Produce is proud to celebrate this milestone and the continued evolution of our founder’s work within the fashion industry.
Learn more about AV Laretti: www.avlaretti.com
About Design to Produce
Design to Produce is a fashion design, development, and production consulting company helping emerging and established brands bring their collections to life. From concept development and technical design to sourcing, sampling, and manufacturing, Design to Produce provides the industry expertise and resources needed to navigate the product development process with confidence.